The Beach Store & More

The Beach Store & More, located inside the old Halls Beach Store, has everything you need to enjoy and explore Amelia Island: beach chairs, umbrellas, and shelters for a safe, comfortable day on the beach.  If you prefer the water, we rent body boards, kayaks, surf boards, and stand up paddle boards for playing in the waves. We sell fishing licenses, bait and tackle for your fishing needs. Site seeing is easy and fun with one of our beach cruiser bicycles. Stop by our store for drinks, snacks, souvenirs, sunscreen, beach toys or anything else you might need for your day at the beach.

  • Key Details
  • Hours of Operation:
  • MON: 10:00 AM - 5:00 PM
  • TUE: 10:00 AM - 5:00 PM
  • WED: 10:00 AM - 5:00 PM
  • THU: 10:00 AM - 5:00 PM
  • FRI: 10:00 AM - 5:00 PM
  • SAT: 9:00 AM - 5:00 PM
  • SUN: 9:00 AM - 5:00 PM



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May 15, 2023

Great store for everything beach related.

Absolutely wonder place for beach rentals. The owners are the sweetest and very helpful. Prices were reasonable. Cute shop with clothes, hats, beach supplies, and swim suits, pretty much anything you need for the beach.

September 25, 2022

Looks are deceiving!

We've shopped at all kinds of surf & souvenir shops & always end up coming back here! They always have the best selection of t-shirts & hats at the most reasonable prices. Some of us needed 2xl sizes and they are difficult to find in the boutique shops but we can always find them here! We've also rented beach chairs & they were like new & had shoulder straps. Also the price made it worth the while, since we had a packed car load of ladies & luggage so we couldn't pack our own. Everyone working there that we've spoken to has been cheerful, helpful & very friendly as well.

April 21, 2022

Great weekly bike rental experience.

We rented bikes for a week. What a great experience. Great service. Bikes were in great condition and we road all over the island, beach, roads and greenway. Highly recommend. Clean helmets and easy to use locks. Comfortable ride. I did the rental over the phone ahead of time.

December 29, 2021

Fair pricing for bike rental

We rented 2 bikes for the day at Fernandina Beach. The pricing was fair. Reservations can be made online, which was convenient.

March 20, 2020

Awesome New owners

Thanks for making our trip to Fernadina beach so much easier. I just called and over the phone they took all my information and had our chairs and umbrella all set up! They heard we didn’t get down to the beach til late one day and waited to closing to come get umbrella, giving us an extra hour! Thank you so much! Will definitely use them when we come back!