Annual HSMAI Adrian Awards Recognition includes Best of Category, Silver, Bronze
AMELIA ISLAND, Fla. (Feb. 19, 2026) – The Amelia Island Convention & Visitors Bureau (Amelia Island CVB) has been recognized for marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) and was honored at the 2025 Adrian Awards Celebration on Feb. 18 at the New York Marriott Marquis.
Now in its 69th year, the Adrian Awards are the largest and most prestigious competition dedicated to travel marketing. The 2025 awards recognized exceptional achievements across advertising, digital marketing, public relations/communica?ons, and integrated campaigns, with expanded recognition in areas such as influencer marketing, reputation management, affiliate strategies, and broadcast integra?on.
The Amelia Island CVB received a Silver Award-Best of Category for its “New Day Cleveland x Amelia Island” entry (Broadcast – Paid Media Only). The Best of Category designation is given to the one entry receiving the highest score in one of three budget ranges. The CVB also won Bronze Awards for “Amelia Island Dining Month” (Special Event – Multi-Channel/ Integrated Marketing) and “Island Inspired Meetings Videos” (Videos – Paid Media).
“Recognition from HSMAI validates the measurable impact of our marketing strategy and the strength of the partnerships behind it,” said Gil Langley, President and CEO of the Amelia Island CVB. “Each campaign is designed not only to inspire travel, but to drive meaningful engagement and long- term value for our destination.”
The 2025 theme, Exceptional Experience, celebrated the creativity and impact of campaigns that go beyond the destination, highlighting the power of storytelling, emotion, and experience in inspiring travel decisions and shaping unforgettable journeys.
“The Adrian Awards showcase the work that sets new standards in travel marketing,” said Brian Hicks, president and CEO of HSMAI. “This year’s winners represent the ingenuity and passion that continue to elevate the global travel experience.”
The Adrian Awards Celebration brought together top hospitality and travel marketing leaders and their creative partners for an evening of inspiration and recognition. Winning entries are featured in the official Adrian Awards Winners Gallery. Visit AdrianAwards.HSMAI.org for more information.
The Hospitality Sales & Marketing Association International (HSMAI) is commi[ed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The associa?on provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with more than 30 chapters in the Americas Region. Connect with HSMAI at HSMAI.org.
Northeast Florida’s coastal treasure, Amelia Island is a barrier island rich in colorful history and breathtaking natural beauty. Amelia Island offers long, beautiful beaches, abundant wildlife, and pristine waters. Upscale resorts with world-class spas, championship golf and exclusive dining blend effortlessly with a captivating collection of bed and breakfast inns and historic districts. The island is home to Fernandina Beach, once a vibrant Victorian seaport village, and now a charming downtown district of eclectic shops, attractions and eateries. Forget the everyday getaway; come make memories on Amelia Island. For visitor information and online planning, visit AmeliaIsland.com.
Madison ElkinHayworth Public Relationsmadison@hayworthpr.com