A store with a different purpose, the first Go Fish store opened in Pensacola, Fl, in 1987. Our company purchases most of the items we sell from the indigenous people of developing nations. We never argue a price or take advantage of the poor, but always give them the dignity and respect of buying these hand-crafted goods at their asking price. All we ask in return is consistent quality. We have established meaningful long-term relationships with many families and individuals. Through the efforts of Go Fish staff, store partners and customers, the lives of many of these people have changed for the better.