Amelia Island Targets In-State Tourists with First-Ever Television Ad Campaign
AMELIA ISLAND, Fla. (October 15, 2009) – The Amelia Island Convention and Visitors Bureau (CVB) has launched its first-ever television advertising campaign targeting one of the island’s most important markets – Florida. Featuring four 15-second commercials, the ad campaign has been designed to promote the island’s appeal as a premiere in-state vacation destination. During a month-long blitz of more than 250 cable systems throughout Florida, the ads will appear in nearly 2,000, 30-second spots on 55 channels, including Animal Planet, Bravo, CNN, Travel Channel, The Weather Channel, The Golf Channel and others.
“We believe this is the right time to initiate an aggressive television marketing campaign to boost one of our primary markets,” said Gil Langley, President and CEO of the Amelia Island CVB. “Everyone loves coming to Amelia Island, and this TV campaign is going to remind them why.”
The Amelia Island CVB’s advertising agency, Paradise Advertising and Marketing, developed the campaign and produced four, individual 15-second commercials. The spots will air back-to-back in various combinations to form a single 30-second commercial that targets. Each 30-second spot will focus on a specific target market for the island, including golfers, romance travelers, and baby boomers.
To view the ads, visit www.youtube.com/ameliaislandcvb.
About Amelia Island
Northeast Florida’s coastal treasure, Amelia Island is a barrier island rich in colorful history and breath-taking natural beauty. Its long, beautiful beaches, abundant wildlife and pristine waters have made the island a favorite destination for outdoor adventure. Upscale resorts with world-class spas, championship golf and exclusive dining blend effortlessly with a captivating collection of bed and breakfast inns and historic districts. The island is home to Fernandina Beach, once a vibrant Victorian seaport village and now a charming downtown district of eclectic shops, attractions and eateries. Forget the everyday getaway; Come make memories on Amelia Island. For visitor information and online planning, visit www.ameliaisland.com.
-Amelia Island Convention & Visitors’ Bureau-
MEDIA INFO:
Katharina Brierton Lane
Hayworth Creative Public Relations
(386) 677-7000
katharina@hayworthcreative.com