AMELIA ISLAND, Fla. (January 6, 2010) – The Amelia Island Convention & Visitors’ Bureau (CVB) has partnered with Harris Teeter for an online promotion that includes a vacation giveaway to Amelia Island and special discounts to the grocery chain’s customers. Starting Jan. 1, subscribers to Harris Teeter’s e-VIC program (Very Important Customer) are able to enter to win a six-night vacation for a family of four to northeast Florida’s Amelia Island, valued at $5,100. The company’s current e-VIC subscribers and customers who sign up for the personalized weekly email program by March 31, 2010, will be entered into the “Amelia Island Dream Vacation Sweepstakes.”
“This is a great opportunity for us to reach an important group of travelers,” said Gil Langley, President and CEO of the Amelia Island CVB. “Our two brands have a similar consumer base and luxury appeal, making this an easy collaboration for us.”
The vacation package will include accommodations for a family of four at the oceanfront Summer Beach Resort on Amelia Island, a round of golf for four at Golf Club of Amelia Island, a trip with Kayak Amelia, tickets for the Cumberland Sound Ferry, a private horse-carriage ride through downtown Fernandina Beach with Amelia Island Carriages, and admission to the Amelia Island Museum of History. The winner will also receive a $50 gift certificate to 29 South, PLAE, Horizon, and O’Kane’s Irish Pub; a $100 American Express gift card for additional meals; and $1,000 for travel expenses.
In March 2010, Amelia Island will announce special discount offers available to customers with a Harris Teeter VIC card. Consumers will be able to get special discounts at various lodging properties, attractions and retail outlets on Amelia Island.
For more information about the “Amelia Island Dream Vacation Sweepstakes,” contest rules or to subscribe to e-VIC, please visit www.harristeeter.com.
-Amelia Island Convention & Visitors’ Bureau-
About Harris Teeter
Harris Teeter, Inc. with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE:RDK). Harris Teeter is the 35th largest supermarket in the United States with 2009 sales of $4.08 billion. The grocery store chain employs over 21,000 associates and has 194 stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida, and the District of Columbia.
About Amelia Island
Northeast Florida’s coastal treasure, Amelia Island is a barrier island rich in colorful history and breath-taking natural beauty. Its long, beautiful beaches, abundant wildlife and pristine waters have made the island a favorite destination for outdoor adventure. Upscale resorts with world-class spas, championship golf and exclusive dining blend effortlessly with a captivating collection of bed and breakfast inns and historic districts. The island is home to Fernandina Beach, once a vibrant Victorian seaport village and now a charming downtown district of eclectic shops, attractions and eateries. Forget the everyday getaway; Come make memories on Amelia Island. For visitor information and online planning, visit www.ameliaisland.com.
Media Contact:
Katharina Lane
Hayworth Creative Public Relations
(386) 677-7000, (386) 677-7393 fax
katharina@hayworthcreative.com
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