AMELIA ISLAND, Fla. (May 4, 2011) – The Amelia Island Tourist Development Council (AITDC) has announced the results of its First Quarter 2011 Visitor Profile. Conducted by Research Data Services, Inc., the study shows that more than 108,000 visitors came to Amelia Island during the first three months of the year, generating a total economic impact of more than $81 million.
“We knew things were improving, but this study confirms it and gives us invaluable data to work with,” said Gil Langley, President and CEO of AITDC. “It was a good first quarter and we hope it indicates a positive trend for the rest of 2011.”
The hotel occupancy rate among Amelia Island accommodators was up 14 percent in February and 22 percent in March, compared to 2010 figures. RevPAR – or the revenue per available room – also improved over last year, jumping 10.7 percent, 15.2 percent and 19.5 percent respectively during January, February and March.
The profile also reconfirmed the island’s main visitor markets, namely the Southeast US, with Atlanta, Greater Orlando and Jacksonville comprising the top three origin markets. According to Langley, there were several other findings that bode well for the destination.
“Of the visitors polled, nearly 98 percent said they were very satisfied or satisfied with their experience on the island, and almost 90 percent said they plan to return – most in the next year. Those figures are very promising,” added Langley.
- Amelia Island Convention & Visitors Bureau -
About Amelia Island
Northeast Florida’s coastal treasure, Amelia Island is a barrier island rich in colorful history and breath-taking natural beauty. Its long, beautiful beaches, abundant wildlife and pristine waters have made the island a favorite destination for outdoor adventure. Upscale resorts with world-class spas, championship golf and exclusive dining blend effortlessly with a captivating collection of bed and breakfast inns and historic districts. The island is home to Fernandina Beach, once a vibrant Victorian seaport village and now a charming downtown district of eclectic shops, attractions and eateries. Forget the everyday getaway; Come make memories on Amelia Island. For visitor information and online planning, visit www.ameliaisland.com .
